News

The Latest

Ly speaks at Ad Age Digital Conference

Our own Ly Tran was invited to speak at this year’s Digital Conference in New York, joining digital luminaries such as the CEO of Hulu, CMO of Salesforce.com and…Mario Batali?

Ad Age Digital Conference

4-1-13

Craig and Ly talk waffles and content marketing

Proof shares our secret sauce (or syrup as the case may be) for keeping brands relevant and engaged in the conversation.

DM News

3-25-14

Changing the real estate game with ERA

ERA is one of the most innovative companies in real estate, with more than 30,000 brokers and agents across the globe. And they just chose Proof as their lead agency for creative and traditional media. Look for new consumer and trade campaigns this summer.

Austin Business Journal

1-17-14

Sleep Experts gets in bed with Proof

Sleep Experts, a leading mattress retailer, has chosen Proof as Creative and Digital AOR. We’re helping the chain tout their unmatched service and launching new technology to provide a buying experience unlike anything else in the category.

12-18-13

Proof and San Antonio CVB rock the W3 Awards

The W3 Awards recognize creative excellence on the web and Proof just took home seven of them. We were awarded one Gold and six silvers for our San Antonio digital work including the new VisitSanAntonio.com, the "Remember The…" campaign and the "City of Yellow Roses".

2013 W3 Awards Winners List

9-27-13

We proudly join Kasasa in the war against the megabanks

BancVue awarded Proof its $10 million media account for the Kasasa brand of free reward-based checking accounts. Kasasa is offered at more than 5,000 branches of community banks and credit unions across the country.

Yahoo! Finance

9-27-13

Subway "Agency of the Year" hat trick

We started working with three markets of Subway Restaurants in 2005. Since then, our work, our team’s dedication and our results for Subway have added 44 more markets to our roster. And now, Subway has named us their Agency of the Year for an unprecedented third year in a row.

See the announcement on Advertising Age. Just kidding.

But you can check out the hardware on our Facebook Page.

8-14-13

Proof's own Ly Tran named one of
AdAge's Women to Watch

In a special edition released today, Ly's leadership in digital strategy and architecture for Proof and our clients is highlighted amongst an impressive list of honorees ranging from brand-side heavy hitters from Sephora, Target, Verizon and more, to big names in the agency and media world.

Read the Ad Age article or in PDF format.

6-3-13

Proof is a 2013 4A's O'Toole Award finalist

We are excited to be a contender for this most prestigious award, in the category of small agency media. Winners will be announced Tuesday March 12. The Media O'Toole Awards honor agencies that consistently drive media excellence through innovation, transformation and creativity.

4A's O'Toole Finalists

3-11-13

Check out our favorite places to check in for SXSW.

Our local digital guru Ly Tran shares some of her favorite Austin haunts with SXSW Interactive visitors.

Adweek

3-11-13

Turkey, movies and QR codes make for an effective cross-promotion

MobileMarketer explains how we helped Cargill turkey brands and Disney's Wreck-It Ralph reach the "21st Century Mom" on her mobile device. Research shows nearly 40% of moms are more likely to have a smartphone than the general population, so we gave them easy access to a $5 rebate using a QR code.

MobileMarketer

3-11-13

Opening the agency kimono

Bryan shares Proof's 2013 agency goals with his entire staff (and the ad world) in this latest entry in AdAge's Small Agency Diary.

AdAge.com Small Agency Diary

2-19-13

Valentine's Day mobile promotion sees
60% engagement rate

Mobile Marketer covers our successful use of mobile with the current San Antonio Convention & Visitors Bureau promotion. Our mobile rich media plan targeting men in surrounding cities uses Jumptap's ad platform to achieve unheard of engagement rates.

Mobilemarketer.com

2-7-13

New York Times profiles our Valentine's campaign

Stuart Eliott of the Times discusses our V-Day campaign for San Antonio tourism, including the "Gentleman's Guide," which helps guys get a clue for the big day.

The New York Times

1-14-13

Socializing with DM News on San Antonio campaign

Case study details the innovative strategy and impressive results behind our "Remember The..." campaign.

DM News

11-1-12

UK pub interviews Bryan about the future of advertising

What role do ad agencies play in a consumer-curated digital future? British advertising journal Computer Arts turns to Proof for answers.

Computer Arts

Bryan Christian gets morbid with Ad Age

Always thinking ahead, Bryan shares with Small Agency Diary the transition letter he drafted to clients just in case he kicks the bucket.

AdAge.com Small Agency Diary

10-23-12

Proof adds San Francisco and Omaha Subway markets

Continuing a winning streak that includes 11 new markets in the last 12 months, Proof recently added two new markets to their responsibilities for Subway restaurants.

Yahoo! News

10-12-12

Ly Tran discusses how "Mobile Reshapes the Future"

Are mobile devices going to replace laptops,
TV remotes and more? This article explores how mobile technologies will change our lifestyles and how media will evolve along with it.

MediaPost MEDIA

09-28-12

AdAge bestows Proof with Silver Small Agency of the Year, Southwest Region

Proof wins big at the fourth annual AdAge Small Agency Conference. Big thanks to our clients, vendors and our employees who helped us reach the pedestal.

AdAge.com Profile

AdAge.com Announcement

07-26-12

Communication Arts laughs at Proof's Moontower ads

Our recent posters for the Paramount Theater's Moontower comedy festival are featured in the daily exhibit. The entire campaign included initial branding, print, web, TV, radio and social media.

Communication Arts

07-27-12

MediaPost features Craig Mikes and Ly Tran ideas on "Thinking inside the box"

Most people get into advertising to explore their creative side constantly. This article sheds light on how Proof uses online display advertising for SSFCU to create something unique with that little box on every webpage.

MediaPost OMMA

07-13-12

Huawei Device US launches new campaign with Proof driving social media

Huawei debuts with it's "Access Smarter" themed campaign and calls in Proof to lead in social media channels to drive awareness in to new US markets.

Yahoo! Finance

07-11-12

We talk to Ad Age about "Inspiration Days"

Proof's President, Bryan Christian, is featured in Advertising Age's Small Agency Diary, talking about the agency's program to give employees a day off to explore whatever inspires them.

AdAge.com

05-21-12

Waterloo Gin Print Ad of the Week in Archive

Hand lettered and illustrated battalion flags become the new rally cry for Proof client Waterloo Gin.

Lüerzer's Archive

04-20-12

New San Antonio campaign launches with help from visitors and locals

You've heard of "Remember the Alamo" but our new campaign for San Antonio invites you to explore all of the other amazing experiences that you will remember from your visit. And the campaign inspiration and images come directly from the "hidden gems" submitted by visitors and locals.

Texas Public Radio

San Antonio Express News

03-29-12

Communincation Arts Features Austin Tourism Posters

Austin is know for its music, but Proof's poster showcase many other things to do in "the Live Music Capital of the World"

Communincation Arts

03-29-12

Security Service Federal Credit Union

They know it's a long name.

This Texas based Credit Union knows they have a long name. Their employees know it too, and two such employees have taken it upon themselves to do something about it in a new multi-media campaign from Proof Advertising in Austin.

In addition to 5 TV spots, there's also outdoor that mimics the TV, a radio campaign talking about other mischief plus online games and microsite that continues the well-intentioned duos name altering gags.

ShootOnline.com

ScaryIdeas.com

12-07-11

San Antonio's City Council votes to give tourism ad contract to Austin's Proof

City Council has voted 8-2 to award San Antonio's tourism advertising contract to Proof Advertising, says the Austin-based agency's Bryan Christian.

San Antonio Business Journal

09-01-11

Austin ad agency gets S.A. tourism contract

Bromley Communications employees wore matching maroon shirts that read “I am a job” as they tried to persuade the City Council to save a lucrative advertising contract Thursday with the San Antonio Convention and Visitors Bureau.

My San Antonio

09-02-11

San Antonio CVB eyes Proof Advertising for new
tourism contract

Casandra Matej, executive director of the San Antonio Convention & Visitors Bureau, has confirmed that city staff is expected to recommend to Mayor Julián Castro and council members on Sept. 1 that Proof Advertising, an Austin-based agency, get the next contract to market the city's lucrative hospitality industry.

San Antonio Business Journal

08-26-11

Austin firm tops list for CVB contract

City staff likely will recommend granting the lucrative Convention and Visitors Bureau advertising contract to an Austin-based firm, ending the decade-long tenure of a local company, Bromley Communications.

Proof Advertising ranked highest in the field of seven firms that submitted proposals for the $7.5 million, three-year contract, according to a scoring matrix obtained by the San Antonio Express-News.

San Antonio Express News

08-27-11

Austin Agency Proof Wins Subway Job in L.A.

Proof Advertising was named agency of record for the Los Angeles franchisee group of Subway restaurants. The agency will handle strategic planning, creative development and media planning and buying for the group's 1,100 restaurants.

Austin American Statesman
QSRweb

05-23-11

Proof Whistles Out a New Campaign for
Subway Restaurants

In an effort to promote their ever-growing number of low fat values across their menu, SUBWAY® restaurants have released "Walk and Talk," a series of TV and radio commercials created by Proof Advertising in Austin. SHOOTonline

Coloribus Health, Value | Advertolog Health, Value | Bestadsontv Health, Value| World News Health, Value | Scaryideas Health, Value

03-23-11

Journal Profile of Proof Advertising's President

Bryan Christian, president of Proof Advertising, draws inspiration from all sorts of places. Sometimes people who excel in their field motivate him. Other times, it's a teeth-grinding riff from a metal rock band. For Christian, seeing creatives excel with good ideas is inspiring. And it's something he can relate to. His ad agency, formerly known as Kolar Advertising until he acquired the company in September and merged with Craig Mikes' firm SJ&J, churns out great ideas for Subway, the U.S. Army, Samuel's Jewelers, 3M, the Austin Convention & Visitors Bureau and Baylor University.

Austin Business Journal

01-28-11

Proof Advertising Lands $11M Subway Deal

Proof Advertising has picked up four additional Subway restaurant markets, which will add more than $11 million in billings to the agency.

Austin Business Journal

12-21-10

Former McCann Exec Acquires Leading, National,
Mid-Size Ad Agency

Kolar Advertising & Marketing – one of the country's top, mid-size, national ad agencies -- has been acquired by the agency's general manager and former McCann Worldgroup senior executive, Bryan Christian.

PRWeb
Advertisement Journal
Austin Business Journal
ABJ Entrepreneure
Austin American Statesman

09-21-10

Proof and Schweigert celebrate National Hot Dog Day

In 1937, Schweigert Meats started selling high-quality hot dogs and sausage. Since then, the food world has changed, evolved, gotten more sophisticated. Schweigert…hasn't.

We could have helped them get with the times, invent new gourmet recipes, speak the foodie language. Instead we told them to plant their flag, say no to gourmet nonsense and take a stand for the good old hot dog.

It's not very complicated. In fact, it's the opposite.
We call it Overly Uncomplicated.

Creativity Online

Media Bistro

Campaign Brief

Innovative new Web site launches for San Antonio Convention & Visitors Bureau

visitsanantonio.com is a frequent first stop for those who've never been to the Alamo City. The new site is now mobile device-friendly. And it’s the first travel & tourism site to be designed around social platforms. When visitors log into to Facebook, for example, the site becomes tailored to the user's interests based on their "likes." Visitors can also plan itineraries based on interests and get feedback by linking directly to Trip Advisor.

Read more coverage here.

First consumer-generated tourism campaign

Our new campaign for San Antonio tourism, called "Remember the…" uses photos that are entirely generated by those who love the city best, its residents and those who travel to the city for leisure and business.

Because the campaign is based on consumer-generated content collected through a series of Facebook contests, we not only collected the stories and images that powered the campaign, we also grew brand advocates through "likes," increasing our Facebook fanbase by over 800%. San Antonio travelers supplied over 4,000 images, enough that we never ran the same ad twice.

Proof Launches Austin's First Comedy Fest

MoontowerAustin's historic Paramount Theatre was looking to develop a new source of revenue by creating a multi-day event that would draw attendees throughout Texas and beyond. Austin already had a number of large music and film festivals, but Proof worked with Paramount to create the city's first comedy festival.

Proof was involved in every stage. We named the festival and created the logo and identity. We developed the festival's website, mobile site and social media presences. And we created a print, broadcast and digital campaign to spur badge sales in advance of the festival and ticket sales during the event.

Creating a distinctly Texan brand of gin.

Proof was approached by Treaty Oak distillery to help launch the first all-Texas gin. Waterloo Gin is craft distilled in Austin, with all Texas ingredients including rosemary, juniper, and lavender together with South Texas Citrus. Instead of the traditional almonds, Waterloo features Texas pecans and of course is distilled with Texas spring water. Waterloo Gin is named for the original capital of Texas, Waterloo.

Proof worked with Treaty Oak to design the mark and packaging for the new gin. Proof the worked with an antique reproduction flag maker to hearken back to historical Texas battle flags and give the campaign an authentic Texan look and attitude.

Lüerzer's Archive