After the success of our previous campaigns for CES, we needed to keep the momentum going. Our answer: a platform that embraced the brand's position at “The intersection of technology and humanity,” and rallied attendees around one clear call to action: "Dive In." It encouraged exhibitors and attendees alike to jump headfirst into the exclusive networking and game-changing conversations that can only happen at CES.
We combined custom design with ethically sourced AI imagery to create a visual identity that was both inspirational and deeply human. Also important was highlighting the organization’s refreshed brand identity, so we hinted at the new CTA standards in our striking visuals.
The “Dive In” campaign didn’t just ripple—it surged, resonating with audiences and exceeding all key performance metrics.
