When it comes to media strategy, there’s something you probably need to hear right now: your brand is special. Seriously, no brand is exactly like yours and it deserves a media plan that reflects that. Since Proof launched we’ve placed nearly $1 billion in media, from broadcast TV to paid search and everything in between. But there’s one thing we don’t do: off-the-shelf media plans.
We believe we should stay ahead of competitors rather than trailing behind them. Through unique targeting and media opportunities we help brands think efficiency which helps rethink channels and eliminate waste.
Whenever possible we try to invent new solutions versus buying off the shelf offerings. We constantly look for new ways to reach consumers and believe inventing yields better targeting and more relevant, impactful creative.
Even before the cookie deprecation conversation, we have been focused on finding the right target audience using 1P data whenever possible. We prefer to move beyond broad demo targeting to layering on data points to ensure we reach the right audience at a time they will be most receptive to an ad message
A custom cross social platform scrape into the posts, sentiments, reviews, expressions of consumers, the brand and its key competitors.
An audit of cultural, category and consumption trends using a diverse range of business and social research data.
An assessment of omnichannel media and activation activity and investment trends for the brand and key competitors.
A real-time, real-life testing of the Liberation Idea delivered via an sms approach.
A strategic tool that identifies how the brand should go to market given the liberation idea, competitive activity and strongest assets of the brand.
An analytics dashboard comprised of three levels of performance data – program, brand, business – and delivered via a data visualization platform & curated APIs.
